CASE STUDY

iEX

The Re-Launch of SapientNitro

THE CHALLENGE

SapientNitro was being recognised for its credentials as a technology/consultancy firm but was still to be recognised as a competitive player in the creative world. They needed to do something to get noticed within a competitive and rapidly changing market.

WHAT WE DELIVERED

Sapient embarked on a major rebranding process, repositioning itself as an organisation that helped brands navigate the intersection between storytelling and technology.  We helped Sapient through this process and launched them with a powerhouse of an event that brought technology and storytelling to the physical world. We invited luminary speakers such as James Cameron and Vivienne Westwood and continued the theme of innovation throughout the event, partnering with Heston Blumenthal and Rhubarb for a culinary experience that was unforgettable.

THE RESULTS

The event was a huge success and SapientNitro was subsequently bought by the Publicis Groupe for $3.2billion.