Easy FX
Rebranding positioning a multi-currency card to produce a modernised, sleek and inclusive brand more in touch with its consumers.
ABOUT THE PROJECT
EasyFX, who develop pre-paid multi-currency cards for travel, had an inconsistent message, an unclear product offering, and an unclear and unmanaged digital presence. Sitting in a crowded marketplace with disruptors such as Revolut and Transferwise, EasyFX needed a re-developed digital offering that would hold a competitive advantage without isolating existing customers.
WHAT WE DELIVERED
To begin the project, we delivered business consulting and strategy workshops to nail down EasyFX’s requirements and map out a suitable strategy. Next, we redesigned the brand’s visual identity, creating a new logo, brand colours and assets to match this new direction. The EasyFX website was redesigned and rebuilt with a modern look and a new focus on UX. Extensive keyword research was performed and an SEO strategy was put in place. Further, we delivered refined digital marketing communications and developed a new tone of voice for the brand, creating a warmer, more human feel. Finally, we worked to reshape EasyFX’s content approach by prioritising inclusivity in the travel sphere and thus transformed how the brand was perceived on social media.
“ChewingRice helped us to relaunch our brand and transform how it was perceived by our target market. With their expertise in business strategy, design, social media, creative copy and digital campaign management we were able to transition from a more conservative brand to one that is vibrant, modern and instantly recognisable to consumers in the travel niche.”
Nick England, CEO, EasyFX
STRATEGY
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UX DESIGN
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BRANDING
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COMMUNICATIONS
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STRATEGY - UX DESIGN - BRANDING - COMMUNICATIONS -