Ethical
Transformation
We are founded on the belief that not only is inclusion the right thing to do, but it's also a necessity for a successful business. We help organisations maximise their potential & future-proof through cultural shifts and an inside-out approach to new product & service innovation. This is a process we call Ethical Transformation.
At ChewingRice, we’re leading organisations to create a better future for all through Ethical Transformation® and Inclusive Innovation.
Ethical
Transformation
ChewingRice is leading organisations to create a better future for all through ethical transformation® and inclusive innovation.
To build a sustainable, equitable world, we have to think about how our products and services sit within this wider societal ecosystem.
A bright future relies on the interweaving of profit, purpose and inclusion to shift momentum. This momentum places the capacity for change at the core of organisations, allowing them to stay relevant while retaining their purpose and enhancing their profitability. With ChewingRice, the Ethical Transformation® of organisations becomes definite, tangible, and measurable through services from strategy consulting and product innovation to gender equality and sustainability workshops.
What is Ethical Transformation®?
Nowadays, organisations are often perpetrators of greenwashing (or as we call it, gloss ethics), which is when an organisation creates ethical change in a low-risk area of their business and emphasises it in their marketing and promotion to be deemed an “ethical” business. This doesn’t create actual change, requires little effort from the organisations, and consumers are starting to notice. To truly transform into a company that puts effort into making a change means continually working to improve and understand the impact you are making on a wider scale.
To remain competitive and relevant, companies of all sizes have already had to go through major digital transformations. Now, another transformation is necessary. We live in an always-on, connected world that is constantly changing, and because of the transparency living in a digital world provides, we can no longer ignore the reckless way we treat our planet and, sometimes, each other.
This new way of thinking is what we call Ethical Transformation®.
Why is Ethical Transformation® important?
Unlike digital transformation, which is often seen as disruptive, aggressive, and fast, Ethical Transformation® is more about building a better world for the next generation. It encourages observation, reflection, and asking questions about your business to create meaningful change.
Being open and transparent is your competitive advantage, and it helps with profit: A 2021 report from Co-Op shows that ethical spending in the UK has more than doubled over the past 10 years. And, ensuring employees feel comfortable, included, and safe is proven to boost productivity. Ethical Transformation® is not easy work: it takes energy, planning, and dedication. However, the rewards are high-profit margins, happier and safer working environments, a stronger work-life balance, and a protected environment for future generations to enjoy.
The Review
Establishing a practical view of your organisation will provide the opportunity to identify places where change can be made. Sometimes the smallest things can revolutionise the business.
Three Key Steps to Ethical Transformation®:
Future Proofing
Identifying the role your organisation will play in the developing challenges our world is facing will help create wide-set goals as well as retain profit through these challenges.
Becoming the Change
The previous steps will only become possible when we truly shift our view of the world and our role within it. We have to become, not just talk about the change we want to see.