Sunfunder
Development of a new brand identity and website redesign to accurately reflect the changing energy market.
ABOUT THE PROJECT
Sunfunder is a financing company investing in clean energy and climate innovation in emerging markets. They asked us to help refresh the company’s brand identity and website design to accurately reflect recent growth in both Sunfunder and the energy sector in general.
WHAT WE DELIVERED
In order to resonate within the solar energy sector, we created a dynamic brand identity with bold colours, whilst maintaining a professional feel through clean typography. To retain their existing brand affinity, the Sunfunder logo was kept and tweaked slightly. We planned their new site architecture with an SEO strategy and redeveloped their website with a new user journey. Lastly, we added fresh copy in a new tone of voice that would better reflect the company’s ethos and position in the market.
“ChewingRice listened to our needs, created amazing options and delivered first-class design solutions. We are delighted with the brand refresh and have had many (slightly jealous) comments from our peers.”
Nico Tyabji, Director of Strategic Partnerships at Sunfunder
STRATEGY
-
UX DESIGN
-
BRANDING
-
COMMUNICATIONS
-
STRATEGY - UX DESIGN - BRANDING - COMMUNICATIONS -