Adspur
A social media strategy centred around an innovative celebration of diverse, global creativity for a brand seeking to connect with industry professionals.
ABOUT THE PROJECT
Adspur is the leading creative industry awards calendar. We were challenged to find a unique way to bring Adspur to Instagram that creatively represented and promoted the key purpose of Adspur, while both developing relationships with key industry players and supporting creatives native to the platform.
WHAT WE DELIVERED
We created an Adspur creative calendar specifically designed for creative industry professionals on Instagram. For each date on the calendar, we posted an image displaying the date, followed by event tiles showing key deadlines, winners and events. By utilising the Adspur visual identity and outsourced artwork, we developed an easy and visually engaging way for creatives to keep up with industry events and awards.
The artwork used was outsourced through collaboration with a diverse group of freelance artists, and this was important to highlight our commitment to supporting undervalued talent in the industry.
“Working with ChewingRice enabled us to take our idea from its infancy stage and grow it far beyond what we could have envisaged. We worked closely with all aspects of their team throughout, ensuring that the innovative strategy they were implementing met and exceeded our goals throughout the project.”
Colin Avery, Co-Founder/CEO, Adspur
STRATEGY
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UX DESIGN
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BRANDING
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COMMUNICATIONS
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STRATEGY - UX DESIGN - BRANDING - COMMUNICATIONS -